Five Companies Are Merged Into Reelcraft Pictures Corporation

R. C. Cropper of Chicago Heads New Organization Capitalized at $5,000,000, to Produce and Distribute Short Subjects

NEW YORK. March 16. — The Reelcraft Pictures Corporation with a capitalization of $5,000,000 has just been formed to produce and distribute short subjects exclusively. The Reelcraft Company is the result of the merger of the Emerald Motion Picture Company of Chicago, the Bull’s Eye Film Corporation of New York, the Bee Hive Film Company of Chicago, the Cropper Distributing Corporation of Chicago, and the Interstate Film Company of New York.

Cropper Is Selected President
The officers of the new company are:
President — R. C. Cropper
Vice President (to supervise finance) — J. B. Ferber
Vice President (to supervise production)— Frederick J. Ireland
Secretary — Samuel Spitzer
Treasurer — Samuel W. Farney.

Reelcraft has taken over all of the pictures, stars and studios at Chicago, Long Beach and Hollywood of the Bull’s Eye Film Company and the Emerald Motion Picture Company of Chicago.

In speaking of the new corporation. Mr. Cropper said: “For nearly two years, through the medium of my various exchanges. I have heard the continual cry of exhibitors for more and better short subjects; and most of all for an exclusive Short Subject Exchange where the exhibitor might book the necessary one and two reel pictures which he must have to surround his feature picture production. It is to cater to this demand that Reelcraft has been formed. ”Reelcraft has taken over all of the pictures, stars, studios at Chicago, Long Beach and Hollywood of the Bulls Eye Film Company: the Emerald Motion Picture Company of Chicago: the business and exchanges in Chicago, Milwaukee, Indianapolis and Minneapolis of the Bee Hive Film Exchange Company: and the Interstate Film Company of New York with its exchanges.

Gain Established Exchanges
”This gives us six established offices with allied exchanges in all of the other principal cities of the United States. We have six producing units at work and more are being organized. The brands taken over include the ’Texas Guinan’ two reel westerns; ’Alice Howell’ two reel comedies; ’Billy West’ two reel comedies: the ’Moranti’ comedies; the ’William Franey’ comedies and the ’Burrud (Sunset) Scenics.’

Numerous other Educational, Serials, Novelties and Short Subject features will be added. Reelcraft also continues the lines being handled by the exchanges it takes over. ‘’While the various units have but recently been taken over the management is being unified and organized with many important changes and valuable additions to the above mentioned units.”The present intention and aim is to identify ’Reelcraft’ to the exhibitor and the public as well, as the indelible mark of perfection and quality for all short subjects.”

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